Prompt all of your customers to provide feedback and more happy customers will get into the mix. Totally understandable.īecause of this, your business has an opportunity. Motivation to share their experience, saving others from being wronged as they have been wronged. Customers often don’t give it a second thought when an expectation goes according to plan.īy comparison, a poor experience drives action. This means that, unless asked, they likely won’t leave a review. If you imagine a cross-section of your customers, the majority will have their needs met with an overall satisfactory experience.

And to be doing it comprehensively, every time for every customer.

Ask every customer for a reviewĮasier said than done, but the first step towards improving your Google star rating is to begin requesting more reviews. Widewail has created a helpful Google star rating calculator that shows you where your business currently stands, and you can estimate how many reviews are required to increase that rating. We’ll dive into each bullet point specifically throughout this blog, but here is a shortlist of best practices each business should take into consideration when looking to increase Google reviews: Google encourages businesses to solicit and reply to customer reviews, and when 48% of consumers won’t even consider a business with less than a 4-star rating, we believe this is a must in your reputation management strategy. More reviews and positive ratings can improve your business’s local ranking.” “Google review count and review score factor into local search ranking.

John Mueller, Senior Search Analyst for Google, reports that while Google doesn’t factor star ratings and customer reviews into national search rankings, star ratings do have a significant influence on local search results. Now, if you want to know where to get a scone in between meetings, increasingly it also includes the most popular bakery, even if it adds 10 minutes to your trip.

Google used to display local search results primarily based on physical location which bakery was closest in proximity to the user. How Does Google Calculate Star Ratings on Local ?īefore we get into how to increase a Google star rating, let’s dig into the fundamentals around how they are tabulated.